Completed a basic SEO training course from Yoast. It is a nicely designed online tutorial, easy to follow, and gives audience a basic understanding of search engine optimization.
It briefly touches on some basic SEO concepts such as crawlability, findability, keywords research, site structure, meta-description, usability / conversion, SEO copywriting, and most importantly the guiding principle upon which Google operates.
The take-home message is this: “Google’s mission is to organize world’s information and make it universally accessible and useful.”